International Women's Day

International Women's Day
01 March 2021

International Women's Day (IWD) is a time to celebrate women's achievement, raise awareness against bias and take action for equality. To mark this year's IWD, we met up with Trudi Baker, a Marketing Manager based at our Shoreham Technical Centre.

What do you do at Ricardo?
I’m responsible for internal and external communications for the Software division. I also work closely with the team to help bring our solutions to market and drive brand awareness.

How did you get into marketing?
I’d always had an interest in marketing and wanted to pursue it as a career, but with no previous experience, it wasn’t going to be an easy step. I was very fortunate to work for a company that encouraged employees to follow their passions and gave opportunities to try different roles. I expressed my interest in a marketing career, so my manager enabled me to start supporting the marketing team with administration duties, alongside my main job. When a member of the marketing team went on maternity leave, I was asked if I could step in full time. And the rest is history!

What is your biggest achievement?
When I stepped into my first marketing role, I didn’t really have any experience. However, I quickly took on more responsibility and even led the organisation of our biggest customer event in my first year (I had plenty of support of course!) I was lucky to have a very supportive team who allowed me to learn on the job, fail fast and try again. I have continued to push myself out of my comfort zone, which hasn’t always been easy, but it’s helped me get to where I am today.   

What do you love about your job?
Having the freedom to be creative and try new things. I love the variation and fast pace of marketing.

What do you like about working at Ricardo?
When I joined Ricardo, I knew nothing about the industry, so it was an exciting new challenge for me. The team made me feel so welcome and are always willing to share their knowledge and answer all my questions! I’ve learnt so much in the time I have been here.

Any advice for women starting their careers?
Apply for the job you want even if you don’t think you have everything they are asking for. You might be the perfect fit for the company and they will be willing to train you in the areas you have less experience.
Secondly, if you want something, don’t be afraid to ask for it. People can’t help you reach your goals if they don’t know what they are.